How to avoid marketing emails into the trash?

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There is no doubt that having your marketing emails successfully enter your inbox is one of the most complex aspects of email marketing and one of the hardest to do. The following will give you a detailed description of how to prevent mail from being sent to the spam box or emails into the trash.


First, the introduction of the principle of spam interception.

To find a way to reduce the amount of mail entering the trash, first of all, we must understand the criteria for defining the spam of the mail server. The mail server usually uses a scoring system to determine whether it is spam. The general mail server comes with a list of some of the features that spam mailboxes often have. Of course, this feature library is constantly updated. For the sent mail, the mail server will judge whether it matches one or several features, and score the mail according to the result. If the score is higher, unfortunately, your mail may be classified as spam. Ranks.


After knowing the principle of interception of spam, we can prescribe the right medicine, and we will increase the delivery rate according to the rules.

1.Number of text and images

Sending an email with too many images is the most common cause of emails entering the trash. In particular, the message content has only one large picture with almost no text, which makes it easier to get into the trash. So you should balance the number of text and images.


2. Find URL

If you need to add a hyperlink, you need to find a shortened URL widget that can generate many different short URLs at the same time. You can find it yourself. After shortening, you can use the cutting tool to easily copy the URL and save it.


3. Clean up your recipient list often

If you find that many of your recipients are undeliverable, most spammers will give your domain or IP a higher spam index, which means your mail is more likely. Finally, enter the recipient’s spam box. Unable to deliver the email account in the following three cases: the account does not exist, the account is closed, or the inbox is full. You need to check your recipient list frequently and clear these accounts. If these accounts are left in your recipient list, you will one day be marked as a spammer!


4. Provide clear unsubscribe links

No one wants to see someone quit their own recipient list. However, providing a clear unsubscribe button reduces the probability that they will mark your message as spam. The primary criterion for determining your email as spam is the number of spam complaints you receive, so you should be prevented from complaining at all costs.


5. Encourage your customers to add you as a friend or contact

Once the recipient has added you to their contact list, buddy list or address book, your mail will be able to reach their inbox. Seize every opportunity and encourage your recipients to add you as a contact. I suggest you encourage your clients to add you as a friend or contact in three ways: in the confirmation email at registration, or in Confirmation on the web and in most customer service processes. A typical way is to write: “To ensure that you can continue to receive our quality information, please add us to your contact list.”


6. Do the test work before the official email is sent

Before sending your carefully crafted emails to all the recipients on your list, be sure to send a test email to mainstream mail providers. Be sure to use the same server and information as to when you sent the test email. If your email enters the spam box during the test, it will most likely enter the spam box when it is officially sent. When testing, you can experiment with different email themes and content to infer what emails are more likely to be treated as spam.


7. Optimize your mail HTML code

The spam filter detects the normality of the HTML code of the email. The non-standard code may be considered spam, especially if the content of the email is edited in Microsoft Word and then thrown into the email. Have a professional coding staff (preferably someone who has previously done a mail template and knows how to improve the mail into the inbox) or use a professional template provided by the email sending partner.


8. Don’t replace all text with “big picture”

There is a lot of downside to using a large image as your email content, the most important of which is that spam filters look for this image-based email. Large image files often imply information that is easily found by spam. Therefore, if the spam filter can’t read any meaningful text in an email and only sees one image, it is most likely to treat the email as spam.


9. Do not include obvious “junk” content in the email

This is obvious. The more words and phrases that appear to be “spam” in a message, the less likely you are to enter your inbox. There is a lot of free software available to help you detect the “junk index” of mail, but knowing some basic rules is still necessary.

  • Don’t overuse the word “free”
  • Don’t be too rich in font color
  • Only one exclamation point in one sentence
  • Don’t use “junk” words like drugs, obscenity, and your winnings in your emails.
  • Remember not to include the content you saw in the spam you received in your own email.


The last thing to remind everyone is that even if you do it at all and do a good job, your mail may still enter the spam box. Spam filtering standards are updated almost daily and are affected by something you have no control over. However, if it is a habit to send the quality emails your customers want, your mail will be much more likely to enter your inbox. Remember to follow the recommendations above, because once a mail service provider thinks you are sending spam, it is very difficult for your mail to enter the inbox again!

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